SEO Listing Optimization for Amazon
There are over 350 million products listed on Amazon. How do you make your product appear in Amazon search results, stand out on a search results page and compel the right customer to purchase your product?
The obvious method is through paid search. This is an effective approach which provides an immediate boost to traffic and is an important part of your marketing mix, however each click can be expensive and if your listing isn’t optimized for conversion rate, could result in lost sales and inefficient spend.
The less obvious method is to build top-notch listings (or Product Display Pages) that enhance your brand, assist you in ranking well for high-value keywords, improve your conversion rate and drive sales. This is called SEO (Search Engine Optimization) Listing Optimization.
Amazon is a primarily a search-based shopping platform for sought goods.
An Amazon shopper uses the search bar to search for a product.
Amazon’s A9 Algorithm delivers them results that have the best chance of leading to a sale (based on priority mix of keyword matching, product popularity, reviews, returns, repurchase rate, shipping timeline, etc.). A customer quickly browses those results and clicks on the products that are of interest to them.
Using a mix of images, text and possibly video the customer considers the product and price and makes a decision of whether or not to buy this item by adding it to their cart.
This shopping behavior is called Search-Click-Buy.
Search + Click + Buy
SEO Listing Optimization is designed to match your listing to that Search-Click-Buy behavior for better results.
Our SEO Listing Optimization Service is broken down as follows:
Search - The Team at Lean Edge Marketing will study your product, your category and your competitor’s products and conduct keyword research to develop a list of keywords that we want your product to be indexed for. Our professional copywriters will weave those keywords naturally into your title, bullet points, product description and backend keywords to increase your prominence in search results.
Click - The Team at Lean Edge Marketing will work with your main image and title to increase your click-through rate.
Buy - The Professional Graphic Designers at Lean Edge Marketing will use your branding and source photography to create 8-9 compelling images that highlight the features and benefits of your product and brand. The Professional Copywriters at Lean Edge Marketing will use your brand voice, features and benefits and SEO keywords to enhance your product title, bullet points and product description for search and conversion rate.
A listing that has been optimized often sees a lift in conversion rate which allows a product to sell more product to existing traffic. A higher conversion rate improves your Best Seller Rank making your product gain greater prominence in search results leading to more traffic. It also improves the effectiveness of your advertising meaning that you spend less to get more sales. It is a win-win for increasing your sales and profit.