A+ Content
Brand Registered products are eligible to create an extra area of content on their Product Detail Pages. This content area, called A+ Content (formally named Enhanced Brand Content) can be used to further market your product, brand or catalog to potential customers.
Amazon states that the A+ content feature can result in higher conversions and an increase in sales—typically falling in the range of 3-10%.
Lean Edge Marketing has a team of professional copywriters and professional graphic designers that can design custom A Plus Content for your products. We will leverage your brand and brand voice to create a custom piece of content to improve your conversion rate, keyword indexing, brand recognition and cross-sell your products.
Brand Story
Amazon has recently added the ability to create a Brand Story on Amazon which will display across all the products for your registered brand. This content area appears above the A+ Content and allows you to add your logo, a picture, description and Q&A content.
It is more marketing real estate that you can leverage across all your listings and is required to be published to get access to Premium A+ Content.
Premium A+ Content
Up until recently, Premium A Plus Content was available by invite only for brands using Vendor Central. It could cost anywhere from $250K and $500K per product and was typically only used by larger brands.
Sellers who have registered as a Brand Owner with Amazon Brand Registry are now eligible for Premium A+ content at no cost for an extended promotional period.
On August 12, 2022 Amazon announced that Premium A+ Content is now available to Brand Registered Amazon Sellers at no cost during an extended promotional period.
To qualify:
You must have a published A+ Brand Story published across your ASIN catalog, AND
Have at least 15 A+ Content Projects approved in the past 12 months
Amazon grants access for Premium A+ at the end of each month.
How is Premium A+ Content different from A+ Content?
With Premium A+ Content you will get access to:
New and Larger Module Types (which includes full-width imagery)
Video
Image Carousels
Interactive Hotspots
Additional Modules
& More
According to Amazon, implementing Premium A+ content can increase your sales by 20%.
We suggest you take advantage of this promotional period and launch your Premium A Plus Content before Amazon begins charging for it.